• Quality Management

    Quality Management

    This study guide is designed to provide an overview of the key elements, important historical context and current debates in the field of Quality Management. It aims to give a coherent view of the underlying principles of quality management, and how these relate to practical application in a range of organizations. The tools and techniques which support the principles are not covered in detail in this guide, More information on these can be...

     192 p cntp 21/12/2012 361 4

  • Project Management

     Project Management

    It was just a few decades ago, in the 1950s, that modern project management was first seen as an individual subject within the area of economic sciences. Centuries back, so-called “projects” were finished successfully, e.g. the building of the aqueducts in Roman times or the construction of the Great Wall in China, but these projects were managed more on an ad-hoc basis mostly using informal techniques and tools.

     117 p cntp 21/12/2012 435 2

  • Organizational Theory

    Organizational Theory

    The above quotation from Mærsk Mc-Kinney Møller expresses some of the reasons why the company has come to serve as a model for many when it comes to the ability to manage and organize a company. The company is based on a number of standards which indicate what it perceives as right and important:

     112 p cntp 21/12/2012 249 2

  • Operations Management

    Operations Management

    Operations Management is the activity of managing the resources which produce and deliver goods and services (Slack et al., 2010). Operations can be seen as one of many functions (e.g. marketing, finance, personnel) within the organisation. The operations function can be described as that part of the organisation devoted to the production or delivery of goods and services. This means all organisations undertake operations activities because...

     62 p cntp 21/12/2012 402 2

  • Understanding Organisations – Part II

     Understanding Organisations – Part II

    There has been an increasing amount of talk about “employee stress” over the past decade. Quite what it is and how best to combat it are two aspects which are rather less well-documented. This chapter will try to decide - in a non-medical way - what it may be, how it may be caused, what relevance it has to organisations and their business and how it can best be avoided or treated. Stress is a more subjective topic than most we have so far...

     112 p cntp 21/12/2012 356 1

  • Understanding Organisations – Part I

    Understanding Organisations – Part I

    There are many different types of organisation, none of them necessarily the best or the worst but all geared towards enabling an organisation to achieve its objectives as quickly, easily and inexpensively as possible. Most management writers have offered differing views on which types of organisation can work best in which contexts. All these views are valid but some may not be as appropriate to certain kinds of organisation as others. Issues...

     86 p cntp 21/12/2012 353 1

  • Business Information Management Exercises

    Business Information Management Exercises

    Information management is vital for today’s businesses. It requires significant investment and supports critical business processes. With the proliferation of the information economy and information systems, effective information management determines success of virtually every business operation. Obtaining business value from vast amount of information collected by businesses is no longer only a technological challenge. The choice of...

     39 p cntp 21/12/2012 364 1

  • Business Information Management

    Business Information Management

    Information management is vital for today’s businesses. It requires significant investment and supports critical business processes. With the proliferation of the information economy and information systems, effective information management determines success of virtually every business operation. Obtaining business value from vast amount of information collected by businesses is no longer only a technological challenge. The choice of...

     83 p cntp 21/12/2012 348 1

  • Studying Strategy

     Studying Strategy

    The purpose of this book is fairly simple, to introduce and reflect on some of the key writers, ideas, models and approaches in strategic management. Chapter one is brief overview of how strategy got here. Whittington’s work is used to give an overview of different views (or even philosophies) of strategy positioned for us in a framework. We use Whittington’s (2001) model of strategy as our base model. Whittington’s classical,...

     161 p cntp 21/12/2012 356 5

  • Strategic Management

    Strategic Management

    This compendium provides a comprehensive overview of the most important topics covered in a strategy course at the Bachelor, Master or MBA level. The intention is to supplement renowned strategy textbooks such as Johnson and Scholes. This compendium is designed such that it follows the structure of a typical strategy course. Throughout this compendium theory is supplemented with examples and illustrations.

     52 p cntp 21/12/2012 307 1

  • TỦ SÁCH CHUYÊN NGHIỆP KINH DOANH THEO MẠNG

    TỦ SÁCH CHUYÊN NGHIỆP KINH DOANH THEO MẠNG

    Kinh doanh dạng nhiều tầng ( MultiLevel Marketing – MLM) chiếm một vị trí quan trọng trong số các phương pháp bán hàng hiện đại: Đó là một trong những phương pháp đang phát triển mạnh nhất, đồng thời cũng gây ra nhiều tranh luận nhất.Đây là tài liệu hướng dẫn thực hành,được viết ra nhằm giúp bạn trong việc đào tạo các cộng sự của mình.

     38 p cntp 21/12/2012 553 5

  • Phân tích thị trường người tiêu dùng và hành vi của người mua

    Phân tích thị trường người tiêu dùng và hành vi của người mua

    Cần phải tìm hiểu trước thị trường người tiêu dùng và hành vi mua sắm của người tiêu dùng thì mới có thể xây dựng được những kế hoạch marketing có căn cứ. Thị trường người tiêu dùng mua hàng hóa và dịch vụ cho tiêu dùng cá nhân. Nó là thị trường cuối cùng mà các hoạt động kinh tế được tổ chức ra để phục vụ nó.

     36 p cntp 21/12/2012 675 7

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