Studying Strategy

The purpose of this book is fairly simple, to introduce and reflect on some of the key writers,
ideas, models and approaches in strategic management.
Chapter one is brief overview of how strategy got here. Whittington’s work is used to give an
overview of different views (or even philosophies) of strategy positioned for us in a framework.
We use Whittington’s (2001) model of strategy as our base model. Whittington’s classical,
evolutionary, processual and systemic strategy offers us a reference point as well as the
underpinning for different ways of dealing with strategy.

Từ khóa: Starting Point, Our Thinking, Strategic Management, Business Process Engineering, BCG Matrix, Mission Statements, Resource Based Strategy