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  • Destination Marketing

    Destination Marketing

    Effective tourism managers who are able and willing to apply appropriate management techniques are increasingly needed. They should possess an understanding of the specialised management functions such as financial management, human resource management, as well as an appreciation of the structure, economics, and historical development of the tourism industry.

     423 p cntp 21/12/2012 526 3

    Từ khóa: marketing organisations, Organisation structure, DMO roles, Destination branding, Market positioning, Target markets

  • Photoshop Lab Color

    Photoshop Lab Color

    LAB has a reputation for enormous power, yet virtually all reference materials that advocate its use illustrate its capabilities with a single class of image. This chapter introduces the basic LAB correction method and explains why it is so extraordinarily effective—if you happen to have a picture of a canyon.eep in Death Valley, land of desolation and summertime heat in the high 120s, a narrow canyon holds several lessons about color,

     350 p cntp 19/07/2012 408 5

    Từ khóa: LAB, Vary the Recipe, The Center Point, Graphic design as a discipline, branding, Technology

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